“How to Improve Your Value Proposition For Recruiting & Retaining New Agents” @ ZOOM
Feb 9 @ 2:00 pm

Date: Wednesday, February 9, 2022
Time: 2:00pm EST
Location: ZOOM (login information will be sent out to all pre-registrants 48-hours prior to the meeting.)

Huddle Overview:

What is a recruitment value proposition? Essentially, it’s the value you as a broker provide to your candidates. However, it’s not just one specific thing. Your recruitment value proposition includes all the forms of value you provide. The more forms of value that you provide, the stronger your recruitment value proposition.

Join BBAA on February 9th as we share best practices on building your presentation for 2022 from top industry leaders in the U.S. We all know it’s not enough, though, just to have a recruitment value proposition. You have to be able to articulate and communicate the value that you provide to prospective agents. If you don’t tell them that you provide value, how else are they supposed to know?

1.) Know the target market or niche that you’re going after.
2.) Define the specific needs you can meet or problems you can solve.
3.) Explain the benefits your agents receive from your recruiting solutions.
4.) Know why you are better than your primary competitor.

If you don’t have a value package you need to be join us for this Huddle. If you do – does it need to be updated? Let us help you create your winning recruitment value proposition.


How to Expand & Engage Your Sphere of Influence Using Social Media @ VIRTUAL (ZOOM)
Mar 9 @ 2:00 pm
Step 1:  Click “ADD TO CALENDAR” Link Above
Step 2:  Click HERE to REGISTER

HUDDLE SUMMARY: You don’t need a crystal ball to tell you that you have to prepare for the future, no matter what. There is no better way than to arm yourself with the knowledge to deal with all types of market fluctuations and educate yourself on the tools you will need to compete in a crowded market. Real estate agents today spend a lot of time using social media. Today’s savvy real estate consumers expect their agents to be familiar with the latest technology. But they also want and need a trusted advisor. What we need are innovative tactics to stand out from the competition, a wide variety of strategies from cutting-edge social media to tried-and-true classics, and simple strategies that require barely any time and no budget whatsoever!

Nurture your sphere of influence using one of the best tools you’ve got for your real estate business– social media. There are a few reasons why social media is a must these days for your SOI. In summary, social media allows you to reach more people, faster. Your SOI is no longer relegated to in person acquaintances, and this is great news! Social media allows you to expand and nurture your sphere of influence by amplifying former traditional ways of networking that real estate professionals have used for decades.

It’s all about building relationships that last. Showing up on social media is a great way to reach a wider audience of people who can become not only potential clients, but resources for your business development as well.

In this BBAA Huddle we will be looking at all of the ways in which we can nurture our SOI using social media. Let us share our ways and then we want to hear how YOU do it.”

Huddle Questions We Will Be Asking:

1.) How do you use video and what topics are you focusing that video content on?
2.) What free resources exist to increase your social media presence?
3.) What C21 tools are you currently using or exist that you are not using?
4.) How do you leverage and blend together paid consultants content with agent individual content created?
5.) Which social media platforms have received the highest ROI or best results on?

Creating Business Plans for Your Agents @ C21 Thomson & Co (AND ON ZOOM)
Apr 13 @ 2:00 pm
Step 1:  Click “ADD TO CALENDAR” Link Above
Step 2:  Click HERE to REGISTER


Business plans are like road maps: it’s possible to travel without one, but that will only increase the odds of getting lost along the way.  Agents with a business plan see growth 30% faster than those without one, and 71% of the fast-growing agents have business plans.

A well-written business plan is an important tool because it gives agents the ability to lay out their goals and track their progress as their business begins to grow. Business planning should be the first thing done when starting each year. Business plans are also important for attracting new clients so they can determine if the agent is on the right path and worth working with.

10 Reasons Why Every Agent Needs a Business Plan:

  1. To help you with critical decisions
  2. To iron out the kinks
  3. To avoid the big mistakes
  4. To prove the viability of themselves
  5. To set better objectives and benchmarks
  6. To communicate objectives and benchmarks
  7. To provide a guide for service providers
  8. To secure financing (if applicable)
  9. To better understand the broader landscape
  10. To reduce risk

We hope you can join us for this powerful Huddle to help your agents become more profitable.

2022 BBAA Awards Gala @ The Primavera Regency
May 10 @ 6:00 pm – 10:00 pm
The “Sweet Spot” Agent @ ZOOM
May 11 @ 2:00 pm – 3:30 pm
Step 1:  Click “ADD TO CALENDAR” Link Above
Step 2:  Click HERE to REGISTER


SPEAKER: Peter j. Sobeck, Executive Vice President Growth, Realogy Brokerage and Franchise Group

Peter j. Sobeck (the lowercase “j” is a family trademark) was promoted from his role as Chief Recruiting Officer to Executive Vice President of Growth, Realogy Brokerage and Franchise Group, in February 2022. A major focus of Realogy is to expand its independent sales associate base as the ultimate strategy to increase vital market share.

HUDDLE DESCRIPTION: In this Huddle, attendees will learn how to crush their most aggressive competitors with the most simple but often overlooked recruiting technique that requires zero confidence.

We hope you can join us for this powerful Huddle to help your agents become more profitable.

“How To Make Selling Fun For Your Agents” @ ZOOM
Jun 8 @ 2:00 pm – 3:30 pm
“BBAA “We Are Local” Marketing Campaign Rollout” @ ZOOM
Jul 13 @ 2:00 pm – 3:30 pm


Thank you for your interest in joining the “We Are Local” movement by Broker/Owner Jason Failla of Century 21 Wessex & The Crossing in 2021 and the vision & marketing expertise of John Perrone from Hip Marketing Group. The idea of a marketing campaign that resonated & supported the communities his agents serviced, became an identity for his office.

After the success of the two-year campaign, the BBAA (Broker Business Advocacy Association) and its members adopted the campaign to have one singular message that not only supported their communities but gave their Century 21 offices an identity. It is our belief that one unified message will benefit not only our agents & our businesses but our community as a whole & give us an identity that no other company is utilizing.



1st Annual BBAA Charity Golf Classic @ Knoll Country Club
Jul 28 @ 6:45 am


Knoll Country Club (view website)
12 Knoll Lane Boonton NJ 07005

Breakfast and Sign In 6:45am
Tee Off 8:00am
Breakfast, Lunch, Games & Prizes

Golf: $165.00 Per Player / $600 for Complete Foursome

Sponsorship Opportunities

  • Platinum: Dinner Sponsor $2,500.00 (Includes 1 Foursome, 1 hole Sponsorship)
  • Gold: Breakfast Sponsor $1,000.00 (Includes 2 players, 1 hole Sponsorship)
  • Cocktail Hour: Sponsor $750.00 (Includes 1 player, 1 hole Sponsorship)
  • Hole Sponsor $100.00
  • Longest Drive $200.00
  • Closest to Pin $200.00

Email Completed Registrations and Company Logos to:

Fernando Semiao, Chairperson
c21broker@century21.com  201-376-7700
Checks Payable To: BBAA Golf Outing

Proceeds to Benefit Easter Seals New Jersey (https://www.easterseals.com/nj/)

“Business Analysis – Using C21 Dash Reporting to Analyze your Companies Weaknesses and Strengths”
Aug 10 @ 2:00 pm – 3:30 pm

This huddle will be a deep dive into Dash reports, showing us what they tell us, why we would use them, and how they can help our businesses.


“Using Dash to Run A Successful Business” @ ZOOM
Sep 14 @ 2:00 pm – 3:30 pm

Huddle Summary:

This Huddle will be a deep dive into Dash reports, showing us what they tell us, why we would use them, and how they can help our business.


1. What are the three top figures from Dash that you use frequently?
2. How frequently do you look at your report?
3. Do you know how Dash reports can really help your business?
4. Dash is great, but is there anything missing from the reports that would be helpful? (Does anyone supplement Dash with other tools?)